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Play-to-Win Framework

‘’Playing to win’’ is a framework for thinking about strategy.

Organizations seek to define and implement consistent goals, processes, and structures by developing frameworks and strategies. A playing-to-win framework defines a goal and a strategy for organizations aiming to compete and succeed in a particular market or industry.

The playing-to-win framework’s cascade or hierarchy chart and strategy establishes an organization’s objectives and driving forces. The framework starts with a broad objective and cascades to create manageable actions and choices to support an organization’s success in market competition.

Lafley, A. G., & Martin, R. L. (2013). Playing to win. Harvard Business Review Press.

Playing-To-Win Strategy

A playing-to-win strategy establishes the organizational structure and objectives using five central questions and options.

Winning Aspiration

Winning Aspiration defines the purpose of your entity,
its guiding aspirational goal.​

It’s an overarching statement of what success—or “winning”—would look like​. It is a compass that drives and aligns all future choices.

OUR Winning Aspiration

Provide an exceptional post-secondary path for our students seeking life changing transformations.
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Where We Play

Where to play represents the set of choices that narrow the playing field.

The questions to be asked focus on where the entity will play—in which geographies, with which customers, channels, product categories, and at which vertical stage of the industry.

We target domestic and international students who want to launch, change, or accelerate their careers in Canada. More specifically, our ideal students are: 

  • Mature students looking to change or accelerate their career
  • International students looking for a better life in Canada
  • Students looking to break into creative industries (film, television and near adjacencies)
  • Domestic students who have difficulty accessing the public higher education institutions

We achieve these student outcomes by offering practical degrees that are transferable to the workplace, including accreditation on graduation or a clear path to industry “certification”. These include:

  • Behavioral Sciences (Psychology, Counselling, Coaching)
  • Social Sciences (Business, Education, Leadership, Policy)
  • Creative Arts (Design, Film School / BCA)
  • IT in the future (e.g., AI, analytics, data science, cyber security)
  • Medical / Health Sciences, Law, and Physical Sciences (e.g., Engineering)
  • A full campus experience/facilities
  • Tier 1 academic prestige
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How to Win

How to win should articulate how an advantage (e.g., brand, scale, relationships, low cost, etc.) results in a student choosing one entity over another.

It must be a compelling advantage as to why other similar entities can’t match even if they want to or won’t match your advantage even if they can.

Offering students the most-efficient and effective path to achieve their personal and professional outcomes (e.g., change careers, move to Canada, get a job in the film industry, upgrade qualifications).

Our obsessive focus on student outcomes permeates all aspects of the student journey.

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Management Systems

Management systems (people, processes, and technology) foster and support the strategy.

Our people are trained to deliver on choices.

Plans are made to invest in and sustain capabilities, and Progress is measured.

The Town Hall was interactive and engaging. I felt like my contributions are actually helping to formulate a strategy with an institution that cares about student experience.
ON Faculty Member
It was a fantastic opportunity for everyone to come together and have our voice heard, and assurance our voice will be valued going forward.
NB Staff Member

Our Distinctive Capabilities​

A scalable, efficient learning journey from intake through to graduation that provides an exceptional student experience​.

​Unmatched ability to nimbly identify, develop and launch high-demand career relevant programs and/or partnerships​.

Industry leading student recruiting team focused on acquiring high quality students.

High quality faculty who love teaching, care about the students, and deliver an exceptional learning experience.

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